I already know my business’ competitive advantage – why is this different?
It is simple. We work together with you and your team in a structured process that starts with an analysis of your business’ current status and for what purpose we are conducting the joint work. This includes investigating and looking at your value proposition from a 360 perspective: data, your products, platform, system, data, client, segments, organization, processes, value chain, ecosystem, brands, that exist in your business’ core- and supporting processes. Specifically, we are looking to identify your business’ capabilities within each process creating your value proposition.
A capability is defined as something you do within your business to create what you have decided to do, solve or provide. Your capabilities are built with things you do. Some of these things or what you do render your capabilities strategic. These strategic capabilities are what we want to help you control and protect, especially in relation to the competition. We determine when, and how much, these capabilities contribute to making your business’ different and more effective than the capabilities of your competitors. Using the basis of your business’ core- and supporting processes is a way for us to open the conversation around what really sets you apart from your competition in a way that matters in terms of value. It is a framework way of mapping everything and anything of value within your business.
Next, we will look at what your offer is in combination with the market as a whole and this will be another determinator in terms of the value of your business.
Once we have identified your business’ capabilities, defined them as assets, evaluated the assets in line with market drivers we can put this complex data together and where appropriate, put a monetary value to each asset enabling you to prioritise and put the right controls in place.